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Boehringer Ingelheim Pharmaceuticals, Inc.
Associate Director, Pipeline Marketing Research - Oncology
Location: Ridgefield,
Connecticut-Danbury/Bridgeport
06877
Posted on:
10/14/2009 10:02:09 AM
Postion type:
Full time
Job Code:
SMAB008109
Required Education:
Salary:
DESCRIPTION
Boehringer Ingelheim is currently seeking a talented and innovative Associate Director, Pipeline Marketing Research - Oncology to join our Business Analysis department located at our US headquarters in Ridgefield, CT. As an Associate Director, Pipeline Marketing Research - Oncology, you will be responsible for all aspects of marketing research for assigned therapeutic areas, including the identification of market research needs, and the design, execution and interpretation of market research studies and the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies’ success.
We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim’s high regard for our employees.
Responsibilities:
* Have primary responsibility for all aspects of market research for specific therapeutic area, including the identification of market research needs, and the design, execution and interpretation of market research studies or the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.
* Work directly with Marketing, Pipeline, Managed Markets, or Business Development personnel in the development of product marketing strategies and tactics, and will interact with extended brand team and PM Management to present analyses recommendations needed to guide high-level decisions affecting product positioning, product potential and/or marketing. Assure that all relevant information from other functions (e.g. Business Analytics, Forecasting, Business Intelligence, Controlling) has been integrated into analyses.
* Lead (recruit, hire, coach, train, manage, develop and discipline) a staff of professionals in PM Competencies and Marketing Research knowledge and skills. Complete Career Planning and competency assessment to ensure the professional development of direct report members of the Marketing Research group.
* Assure delivery of standard and ad hoc tracking reports for assigned prescription pharmaceuticals, including monthly and weekly product reports to brand teams. Respond to ad hoc information requests from other departments, including from BI personnel in other countries
* Ensure that corporate standards of excellence and compliance are upheld.
* Coordinate U.S. marketing research efforts with Business Analytics, Forecasting and international colleagues.
* Work with internal customers to assure that marketing research results are being communicated and used effectively to meet corporate goals.
* Share knowledge of research methodologies and high quality vendors with other managers in the department.
* Improve and update technical competency regularly through outside seminars and through vendor presentations
* Establish Special Projects for Marketing Research to support PM’s changing process and execution needs. Participate in Special projects at the direction of PM management
Requirements:
* BA/BS degree, masters preferred.
* Significant working experience in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques
* Minimum of 5 years pharmaceutical market research experience, or equivalent analytical experience in related pharmaceutical function (sales analytics, forecasting, etc.).
* Strong planning and organizational skills.
* Excellent analytical skills.
* Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills).
* Ability to work with other disciplines in an international environment.
* Experience with marketing research to optimize the launch of new products preferred.
* Strong interpersonal, managerial and leadership abilities.
REQUIREMENTS:
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