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Affymetrix (Santa Clara, California)
Director of Marketing, Reagents Division
Location: Warrensville Heights, OH,
Ohio-Cincinnati
44128
Posted on:
10/9/2009 12:35:01 AM
Postion type:
Full time
Job Code:
4408
Required Education:
Bachelor's Degree
Salary:
DESCRIPTION
Affymetrix Reagents has had a long-standing reputation as a leader in the life sciences industry, fueling innovation in basic research, drug discovery and molecular diagnostics. Affymetrix Reagents provides customers with a whole-product solution that includes a complete line of microarray kits, molecular biology solutions, specialty detergents and biochemicals. The Affymetrix Reagent platform can be applied to a broad variety of new and emerging applications.
Affymetrix Reagents offers its employees a dynamic work experience in the growing field of Life Science and Biotechnology. Our staff is a team of dedicated and creative individuals whose mission is to supply quality reagents which meet or exceed our customers’ needs. We strive to be an innovative and profitable company that provides personal and financial rewards for our employees and stakeholder.
DIRECTOR OF MARKETING, REAGENTS DIVISION
Position Description
Directs the global marketing strategy for reagent product line to achieve revenue, profitability and product goals.
• Maintains up-to-date market knowledge, intelligence and customer preference trends needed to support marketing and competitive strategies.
• In conjunction with the VP of Commercial Operations, develops and implements plans to drive growth through the marketing of products via our sales channel, distribution partners, and direct to consumer methods.
• Is responsible for developing and implementing strategies to meet sales targets associated with our eCommerce channel and our catalog offering to B and C accounts.
• In conjunction with the R&D director, recommends to the business products / technologies for development, sourcing, or acquisition.
• Prepares sales and volume projections for key product lines for inclusion into forecasting and Sales & Operations planning process.
• In conjunction with the VP of Commercial Operations, sets product pricing and promotions based on market positioning and sales and profit goals.
• Responsible for the introduction of new products into the market and to the sales team.
• With European and Asian sales managers, provides necessary training and marketing collaterals to our distributors.
• Sets and implements awareness campaigns via advertising, direct mail, exhibits, eMarketing, pack stuffers, etc.
• Maintains product catalog (paper & on-line).
REQUIREMENTS:
• BS in applicable science related field. MBA preferred.
• Over 8 years experience selling or marketing molecular biology reagents.
• Significant experience in direct to consumer marketing including eMarketing methods
• Understanding of the reagent sales process for academic and industrial accounts.
• General knowledge of Affymetrix, USB and Anatrace product portfolio with in depth knowledge of a couple of product lines
• Strong grasp of product applications and scientific workflow.
• Financial acumen necessary to prepare project appraisals, investment decisions, sales & margin tracking.
• Data based decision making approach that heavily relies on use of key performance indicators
• Able to blend strategy with an entrepreneurial, roll-up your sleeves approach
**Affymetrix Reagents is an Equal Opportunity Employer. Our commitment to a diverse workforce is demonstrated through all aspects of our hiring and employment practices.**
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