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International Drug & Explosives Detection Company IDenta Corporation Launches Worldwide Retail Marketing Campaign


2/15/2012 8:59:24 AM

JERUSALEM, Feb. 14, 2012 /PRNewswire/ -- IDenta Corp. (OTC: IDTA) CEO Yaacov Shoham today made the following announcement.

"I would like to announce our worldwide campaign to market and sell our drug detectors for the retail-consumer markets, focusing especially on the General Screening and Marijuana Hashish detectors.

"In the past few months IDenta has started the penetration into the retail consumer markets around the world and therefore has created a new presentation website: www.touchandknow-worldwide.com. The presentation website is available in 53 different languages (click the drop-down box on the upper right side of the presentation).

"The American version of the presentation has already been introduced to different American retail consumer markets such as drug store chains, schools, universities, work places, etc. by the new representative company in the USA.

"In addition to the presentation (American and worldwide version), IDenta has also created a lot of marketing and sales materials to make the penetration into the retail consumer market a smooth entrance.

"The new worldwide presentation has already been sent to all of IDenta's representative companies around the world. The possibility to introduce IDenta's unique drug detectors into the retail consumer markets are especially in the following countries:

"USA, UK, FRANCE, BRAZIL, CANADA, AUSTRALIA and in the other European countries.

"The worldwide retail consumer market is the largest market for the drug detectors, much larger than any combined Law Enforcement agencies. It may be in millions of units every year."

IDenta's detectors for illicit drugs are the unique answer for the retail consumer markets due to the kits' special features:

  1. No false positives- no need of laboratory
  2. Easy to use - user friendly
  3. Inexpensive
  4. Works on trace amounts of substance
  5. Special casing
  6. Environmentally green
  7. etc.

IDenta's entire product line may be found at www.Identa-corp.com, www.drugsdetector.com and www.Identa.biz.

ABOUT IDENTA

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

DISCLAIMER

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, fpi@drugsdetector.com, www.drugsdetector.com, www.identa.biz, www.identa-corp.com.

Contact:
Yaacov Shoham

IDenta Corp.

CEO
Tel: +972-52-6554487
fpi@drugsdetector.com
http://www.identa.biz

CONTACT: mailto:fpi@drugsdetector.com

SOURCE IDenta Corp.


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